And for My Next Stunt...
Steve Rubel’s Micropersuasion has always been one of my favorite blogs. In fact, I SHOULD list it as a link to MarcomMaven (is that a lazy line, or what?). I really liked his observation about “The Flat Future of the Publicity Stunt.”
Whereas the goal of publicity stunts used to be getting as many people as possible to notice your clever little act, today we have the Web which helps us target our online escapades. To quote Rubel, “A smart approach is to think simple and small. Target a niche, rather than big mainstream audience, and come up with something really different. The good news is that you don't need to spend a lot of time and money to do so. You can use off the shelf tools and an acquired knowledge of online culture.”
Or, as Rubel puts it, not all Web-based stunts have to be Subservient Chicken -- a clever Web stunt launched in 2004 (see photo) and designed to capture as many visitors as possible. You can try for a much smaller, niche audience and still be successful.
Makes sense to me.
