A Really Big Shoe (store)
I love Saks’ New York’s bright idea to get a separate zip code for its shoe department. Very clever.However, now we’re going to see a rash of marketing copycats trying to get their own zip codes for clients:
90210-SNOB (Bev Hills)
60608-WIND (Chicago)
53202-BEER (Milwaukee)
You get the picture. In any event, it was cute once, but could become obnoxious. And besides, all those letters to “Mr. Jimmy Choo c/o 10022-SHOE are going to P.O the P.O. eventually.
