Losing Control and Saying "Wii!"
I recently read how Nintendo gave up control of marketing the Wii to the social media community. As one of the marketing officers stated
, “We are a controlling company. This was a big deal for us.”
So for every company that publishes blogs and then deletes the negative comments, learn a lesson from Nintendo. Sometimes you just have to take a leap of faith.
Word of advice for Nintendao, et. al. It’s great to rely on them for word of mouth, but don’t forget to respond to their comments and concerns. It’s a two way street in this brave new world, you know.
, “We are a controlling company. This was a big deal for us.”So for every company that publishes blogs and then deletes the negative comments, learn a lesson from Nintendo. Sometimes you just have to take a leap of faith.
Word of advice for Nintendao, et. al. It’s great to rely on them for word of mouth, but don’t forget to respond to their comments and concerns. It’s a two way street in this brave new world, you know.
Ok, 
Most corporate communications people can answer this question almost instinctively. The intranet has traditionally been not a single system working to benefit the organization, but a collection of information operated by independent groups with varying priorities, politics or predisposition to posting information. As a result, intranets have become sprawling networks of data that often frustrate employees rather than making their jobs easier. 
I love Saks’ New York’s bright idea to get a ![01[1].jpg](http://marcommaven.com/blog1/01%5B1%5D.jpg "01[1].jpg")
Now you can spend every waking moment watching television.
Whoever heard of a red washer and dryer? Well, apparently the red cuties are selling like … uh… cherries.
Now I love a great publicity stunt (see below), but this one creeps me out! It's a hot air balloon in the shape of Darth Vader's helmet which was launched at a festival in Ceroux, Belgium on May 17. The thing was designed to commemorate the 30th anniversary of "Star Wars." 
Steve Rubel’s 
Although my daughter is less than 10 (the two-digit mark comes later next month), I had a dream that she was on “
Too often marketers are consumed with attracting the Paris Hilton crowd. You know exactly what I mean – those with money to burn. 
12-year-old girl.
For some, it's a complete waste of time. For others, it's a wonderful array of interesting packaging (I'll leave that debate up to you). Check out 
Is “green” red or blue? In other words, does environmentalism have a political party anymore? I’m thinking the answer is no – at least I’m hoping the answer is no.
When I was growing up, one of my teachers had a poster that said, “Read the good books first because you just might not have time.”
Why is it that after you register a complaint with an organization the customer service representative says, “Have a great day?”
For a very short time in my distinguished (?) career, I marketed hospice services. My job was to visit oncologists and convince them to recommend the services for some of their less (ah hem) successful patient cases.
Here’s just a little review for the public relations folks among us. Are you search engine optimizing your press releases?
I knew there was a reason I didn’t like my daughter’s obsession with Bratz dolls. It turns out that the things are made under extremely harsh labor conditions in China. According to the China Labor Watch and the National Labor, workers are paid the equivalent of 17 U.S. cents for each doll. The dolls retail for US$16.
Taco Bell is always coming up with the best public relations and marketing ideas. From offering free tacos for everyone in America if the disintegrating Mir spacecraft hit their target in the Pacific Ocean to a media prank announcing that the Liberty Bell would be sold and become the Taco Liberty Bell, their creative campaigns are truly buzz worthy.
