When there's a Lincoln Leaning on Your Fridge
I love the ads for the sleep drug Rozerem. The beaver, Lincoln and guy who can't sleep are all memorable. I especially like the beaver fiddling with his blackberrry -- clearly the product of a sleep-starved mind.
Of course it's tempting to start contemplating how much this prescription drug comapny is poring into consumer advertising. And another nettlesome issue -- why is the beaver the straight man to Honest Abe? Ahh, these are the questions to keep you up at night!
