See the Blog, Attend the Event
Having arranged many events in my p.r. lifetime, I really like this piece on on on blogging for an event. It really makes much more sense to set up a blog than a microsite that will never be viewed.
If it’s a marathon or other type of event where people need to sign up donors, have participants enter their own “pitches” for participation.
And after the event, post pictures – lots of them. Or better yet, post them in groups to keep people coming back for more.
And don’t forget to ask for online donations post event. You may find your “count” higher than you ever thought.
