Go Green
Go green. It’s good advice for marketing people. In fact, there’s a new agency called Earth Advertising that only deals with environmentally-oriented companies and issues. That’s cool.
Most surprising is the statement by Jack Welch that, ““I would try to take advantage of and capitalize on a green movement, whether I believed in it or not. If you’re a CEO, you have no option today.”
While that’s not exactly a ringing endorsement, it’s somethin’ I guess. After all, the words are coming from “Neutron Jack.” And having been in South America where cars and trucks freely belch fumes, it’s apparent that we all need to do more.
So, what have you done to help the planet today? I’m not talking about just taking one square of toilet paper (ick). I’m talking about raising awareness. It’s a critical issue for marketers in these times. We just have to all change our ways.
