Getting Out of Your Rut
Are you in a marketing rut? Do you find yourself running only a slightly different version of the same campaign? Are you using just the media that you’ve tried before?Getting in a marketing rut isn’t uncommon. Afterall, we’re so busy trying to please bosses and clients, it’s always easiest to reach into a proven bag of tricks.
How many of us have the guts to tell our bosses and clients that the best marketing involves some degree of experimentation and that the great campaigns involve a theme or tactic that’s not been done before? That’s not what a CEO about to sink a wad of cash into a campaign wants to hear. But it’s the truth.
Great marketing involves some guts. Try it. You may succeed beyond your wildest dreams.
