Dancing Away a Bad Brand
Are you watching Dancing with the Stars? If you’re like me, you probably can’t keep up with all the reality shows. But the latest DwtS includes a great example of a comeback brand … the brand of Heather Mills.Mills was getting eaten alive by the press as she was mired in a bitter divorce with beloved rocker Paul McCartney. There seemed to be no exit from the situation for her.
So what did she do? She danced out of the sticky wicket. By participating in the popular dance show, Mills has transformed her image from gold-digger to plucky dipper. As we all know, she’s an amputee – a factor that makes her all the more interesting on a dance show.
Whether we watch the show to cheer her on or wonder how she does it, Mills has made herself intriguing and reinvigorated her brand.
