CMOs Docked for "Failure to Quantify"
Bad news for English majors. According to Adweek, chief marketing officers need sharp quantitative skills to keep their jobs.
The article cites a recent study that found fully half of all executive searches for CMOs last year were conducted in order to replace departing CMOs, rather than to fill new positions. And why were those CMO positions open? Most frequent answer…failure to quantify. Yikes.
So, if you’re not polishing your quant skills, now’s the time to make them shine. The first step? How about developing a frequently updated dashboard of your marketing efforts?
