Would You Miss Them?
Love the “would you miss” installments on Brand Autopsy. Blogger John Moore asks whether or not you’d miss a number of companies with lukewarm brands. For example:
Would you miss Sears if it went out of business? Does Sears provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Sears treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Sears forge such unfailing emotional connections with its customers that they would fail to find another retailer that could forge just as strong an emotional bond?
You can ask these questions about a number of brands. For example, I wouldn’t miss a whole bunch of fast food organizations, airlines and cell phone carriers. Sorry, but those “unfailing emotional connections” just aren’t there. Good stuff to ponder.
