What's Your Passion?
No, not "what makes you passionate?" That's a different story ... but as a marketer, you should know your passions. I just heard Joe Sullivan of Market Insights talk and he had some interesting things to say about pursuing passions.
My passions are teaching, my family and writing. Ask me about any of these and I'll get excited. In fact, sit next to me at some dinner event and I'll start chatting about my family and teaching -- it just comes naturally (I don't "talk writing" -- that seems odd).
Your marketing should stem from your passions. For example, if your family is your passion, think of products and services that would help or delight them.
Or, as Sullivan points out, take a cue from Jim Mackey of Whole Foods .He has a passion for companies conscientiously giving back to the planet. And because there's passion there, he does it very well.
