Watch Your Teen
Three things about marketing to the next generation I learned just from looking at my teenager:
They lead second lives – No, I’m not talking Second Life, the land of Linden dollars, et. al. I’m talking about all that bravado they spew in their MySpace pages. If you read my 14-year-old’s page, you’d think he was Tom Waits, sucking down another bourbon (which he’s not, thank goodness).
They like to write – Ok, so their poetry ain’t award-winning, just yet. But all that hunting and pecking on the keyboard has inspired many to take up writing. They scoff at “My Chemical Romance” for being too emo, but they like the lyrics.
They carry laptops like security blankets – The next generation will want that warm hum of a computer next to them way into their adulthood. Just as my generation “turned on the t.v. just to hear another person talking,” they will turn on their computers “just to feel connected.”
