Got a Story to Tell?
I like the idea that most great marketing ideas tell a story. For example, those new Target prescription bottles are the result of a student’s story about her grandmother.
The bottles’ designer, Deborah Adler, conceived of the botles when her grandmother took her husband's prescription by mistake. Both had been prescribed the same medication, but in different dosages. Due to the poor information design and inconsistencies of placement of information on the label, the grandmother became seriously ill. Adler began revisiting the pharmaceutical bottle's information design.
The result was a prescription container much different from the familiar amber-colored bottle introduced in the mid 20th century. The new bottles are upside-down and rest on their caps. Each bottle has the patient's name displayed at the very top of the front panel. Below this, in bold and all-caps, is the prescription name. Below the name are instructions followed by a line, where secondary, information is found. Gone is extraneous information such as the prescribing doctor's address, which uses up valuable real estate.
What stories do you have that may lead to the next brilliant idea? I’m betting that there’s something you or a family member have experienced that may become the impetus to the next big thing.
