Goodness Greatness
For those of you in non-profit organizations, I would recommend the very short monograph by Jim Collins, "Good to Great and the Social Sectors."
Many people enter the non-profit world and think they have landed in Oz -- or some culture too far out to name. In this realm, the power structure tends to be diffuse,culture reigns supreme and individual achievement is held with skepticism. Those from for-profits are sometimes told they are just "too businesslike."
Collins' book assures non-profit newbies that there is life after landing in this strange new world.The book is organized around five issues that need to be addressed for greatness:
- How do you define great without business metrics?
- What is "Level 5 Leadership" in the social sector?
- How can you get the right people on the bus?
- How do you apply the Hedgehog Concept (attaining clarity about how to produce the best long-term results) without a profit motive?
- How do you use brand to build momentum?
The fact is non-profits can do even greater things than for-profits. If you're game for this "different" world, read the Collins monograph first.
