MarCom Maven

The world is buzzing about Super Tonio, the 14.5-pound baby born in Cancun, Mexico.  Reaction differs among the sexes. While men may say, “Whatta guy,” women wince and think, “Ouch.”

Several years ago, I was public relations director at a hospital where a 14 pound baby was delivered. It was a great story that quickly fueled media frenzy.  Just as with Super Tonio, we got press from around the world.  Even Jay Leno made a 14-pounder joke that evening. 

What’s the lesson to all you public relations gurus out there? Babies attract media.  At the same hospital, we celebrated the birth of quintuplets. That story – just like the big baby – made international news. People love good or exceptional news about babies – it’s a winner every time.

I’m not advising you to pitch baby stories 24/7. Just remember what the media finds intriguing. Amazing births usually top the list.   

So, congratulations on your super-stardom, Super Tonio. Enjoy the world’s attention and let’s hope your mother also gets to enjoy the media limelight. She definitely earned it.