Marcom Matadors
Marcom Mavens, are you bullfighters? I’m talking about countering the “bull” words that are part of corporate America. You know what I’m talking about – a commitment to excellence, thinking out of the box and, of course, the ever-present “synergistic attitude.”Ugh. If you want to avoid all that jargon, consider downloading Bullfighter. It’s a program that’s been around for a while and I’m surprised more writers haven’t embraced the bullfight. The free software works with Microsoft Word and PowerPoint and helps you find and eliminate jargon in your documents. The program includes a jargon database and an Index calculator that will allow you to see just how much bull you’ve got in your document.
The program was originally produced by Deloitte Consulting. Now it’s free to marcommers, and well worth the download.
