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Make New Ideas, Not War

I have always worked for organizations where women make up the majority of the workforce. Most of my career has been in health care, which can mean an employee population as high as 80 percent female.

Working for and with women is different. We rarely talk sports. We don’t engage in macho competition. And all those metaphors about war and corporate battles don’t resonate. 

I don’t understand why so much of corporate communications is militaristic.  It’s the kind of macho stuff that can’t possibly inspire either men or women working in cubicles. Their “wars” are over room on the server, not occupation of enemy territory.

I recognize that many of us were taught that The Art of War is the ultimate guide to corporate success. I beg to differ. Let’s celebrate the creativity and innovation of great individuals like Da Vinci and put the war manuals to rest.

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