Fat Chance
I’m beginning to feel sad for The Gap. Earlier this year, they announced a changing of the guard because old strategies weren’t making hoodies fly off the shelves.
Well, I looked at the Forth & Towne Web site a while ago and wasn’t impressed. Being older doesn’t mean one loses a sense of fashion. What's with the pleated skirts and caridgans?
And one more thing. Why would you give a shop for near-mid-life women the initials FAT? Not a good strategy. Nope.