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Fat Chance

I’m beginning to feel sad for The Gap.  Earlier this year, they announced a changing of the guard because old strategies weren’t making hoodies fly off the shelves.

Now, Gap will close its doors on Forth & Towne, an 18-month-old enterprise aimed at my g-g-g-generation – the 35 to 50 year old woman. It was supposed to be a one-stop shopping experience for us older gals. In other words, da shoes, da purse, da dress were all laid out kinda nicey-nice. 

Well, I looked at the Forth & Towne Web site a while ago and wasn’t impressed. Being older doesn’t mean one loses a sense of fashion. What's with the pleated skirts and caridgans?

And one more thing.  Why would you give a shop for near-mid-life women the initials FAT? Not a good strategy. Nope.

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