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Blogging in the C-Suite

A while ago, I wrote an article entitled, “Attention CEOs, It’s Time to Blog.” The piece was picked up on several marketing sites. I guess at the time, it was something of a new idea, although there were already many, many CEOs blogging away. Since then, I’ve rethought the CEO blog.

Truth is, there aren’t that many chief executive officers who have the time or patience to put together an entry on a regular basis. The result? It usually goes back to us, the corporate communications pros.

Now, what if you’re a corporate com person and the CEO blog is back in your lap? Is it honest to ghostwrite a CEO blog? After all, we write the CEO’s speeches, letters and most other mass correspondence. So, why not take control of the blog?

It’s a good question. For one thing, having corporate com in charge of the blog means the message is consistent. On the other hand, it’s a bit of a lie. What do you think? 

Posted by Susan C. Solomon on February 25, 2007 11:18 PM |

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