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Are You Working with Job Bloggers?

Are you working with on-the-job blogger?  Do they come home from work and spill the company beans?  I know that there are a ton of job bloggers out there. To them, blogging is a release – a chance to let go of all their employee frustrations.

I also know that many companies either fear or seek out ways to punish the job blogger. Truth is, you can’t stop them entirely. But you can devise ways to minimize employee frustration. A few suggestions: 
  • Give employees an opportunity to vent at work – Either online or offline, people want to be heard. Provide avenues for this type of communication.
  • Set limits – Sure, you can blog about your bad day at work. But give away trade secrets online? That’s crossing the line. Seems employees need to know just how far they can take their blogging ventures.
  • Ask for honesty – This one takes guts, but ask employees to let the marketing/public relations department know that they’re blogging. If you do it right, you might encourage them to ultimately become company evangelists.  It’s worth a shot…
 Fact is, blogging is too easy and too popular. Or, to quote a 60s phrase, everyone’s doin’ it. As a communications professional, your job is to seek ways to accommodate the blogging world.

Posted by Susan C. Solomon on February 23, 2007 06:19 AM |

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