Marketers and My Space
I'm thinking that MySpace ultimately might have some marketing potential. Ha! And for years I thought that it's just a way to check out you4 kids' conversations and horribly bad grammar.
If you want to market on MySpace, take a cue from the bands that market their music. Pay attention to "your friends." Update frequently. Don't exploit relationships. Stay real.Of course, that's better said than done. The temptation is real to go a little crazy with all those crazy MySpace antics. You know what I mean – posting cell phone pictures at weird angles, inserting soundtracks from your favorite heavy metal bands and answering mail with, "Yo, sup?"
Don't do it. You don't have to be a stuffed shirt, but know that as a marketer you have to exercise extra caution. One step into swarmy showmanship and your MySpace will be deserted.
