Blowing off the Fairy Dust
Funny thing happened while logging onto "Yahoo" tonight. I was delighted by a clever ad Disney had placed in the all-powerful righthand box on Yahoo's home page. Instead of that mortgage company's irritating gyrating cowboys, I encountered Tinkerbell fluttering across the page. Very clever, I thought.
Well, what entices a 40-something leaves a nine-year-old non-plussed. I showed it to my daughter and she said, "So?"
Apparently, We
b tricks are commonplace to the tween set. They've seen it all and interacted with it all. My generation may have thrilled to see Tink fly across the sky during a big Disneyland fireworks display. But my daughter's generation expects more. Perhaps if you could manipulate Tinky and let her crash into the castle, leaving only a heap of fairy dust ...well, maybe that would be cool.
So, all you interactive media specialists, your stuff isn't bowling over the right demographic. Seems my generations "wow" is the younger set's "what's next?"
