MarCom Maven

So, Microsoft filled retailers’ shelves with its brand new platform. That’s big news. In fact, it’s really big news because the folks at MS say Vista will solve world hunger. Here’s a soundbite:

[Vista will] squarely address the needs and aspirations of people around the globe.” 

Wow, that’s a tall order. Just a little box can meet the needs and aspirations of everyone – in the entire world? And I thought Gap was trying too hard to please everyone.  These folks sound ... well, cultish.

Of course, a new Microsoft product is considered big news. It was interesting how the company touted the “family friendliness” of its new system. Could that be a conscious attempt to veer from the image of the stodgy-suited guy in the Apple commercial? Hmm…

Truth is, MS will have folks eventually using their new product, no matter what the vague attempts at clver promoton. The vast majority of us are captive to the company both at work and at home. There is no beed to strut out a fun little family for the product launch. Most of us will eventually purchast the product, now with a "wow," but with a bow.