Inspi(red) to Act
I should have made my masthead red…Red is the new color to be, thanks to the Product Red campaign. I really love the whole idea.
Product Red is a brand which is licensed to partner with companies such as American Expresss, Apple Computer, Converse, Motorola and The Gap. They each have created a product with the Product Red logo and pledged to give a percentage of profits to fighting AIDS and other diseases in Africa.
Sure, it’s another cause supported by overly hip people, but it’s worthwhile and necessary. If you do anything next year, support Africa. It’s essential for the planet you live on.
Find out more about Product Red and don’t forget to wear your red gear. Yes, it’s terribly hip, but it’s also terribly important.
