Do Marketers Burn Out Before New Year's Eve?
What is it about New Year’s Eve that people dread so much? Whereas Christmas gets months of anticipation and build-up, New Year’s is a sad second cousin. Too many people, tired of Christmas, groan at the thought of having to prepare for more merriment just a week after. Check out the paltry offerings of most retailers. Christmas gets decorations galore. New Year’s gets a few corny party hats and those awful poppers. Christmas gets all the great songs played over and over. New Year’s gets a re-run of “When Harry Met Sally.”
I know that there are plenty of people who dread the start of the year because of that all-important New Year’s kiss – and who gets bestowed the critical smooch. For many, the whole thing comes at an inconvenient time. They’re in between smoochers, or something like that.
I had the foresight to get married on New Year’s. My rationale was simple – we’d always have something to do on New Year’s Eve.
I say let’s reinvigorate New Year’s. Make it more than a bonanza for chic restaurants in San Francisco that get away with $90 a plate prix fixe dinners. After all, it’s a time to start anew. We don’t get many of these chances in life. Why not celebrate?
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