Midcareer Meanderings
Marketingprofs.com published my article today on career change. Thanks to the editors who found it site-worthy.
There's no doubt moving into another sector is challenging for marketing professionals. I am currently navigating these waters and, believe me, it ain't always easy.
That said, I still advocate testing the waters of change if you're up for it. As a marketer, you have to push the envelope -- personally and professionally. The last thing you want is to be known for is re-tread marketing campaigns.
A few pointers for those venturing into a new sector:
Attitude, Attitude - I am of the firm opinion that 80% of your performance and ability to be successful is attitude. As you venture into new territory, don't let your fear, frustration or confusion cloud your attitude. It will greatly affect your ability to be effective in your new position.
Remember Your Skills - You were recruited for your marketing expertise. Don't forget this fact. Even if you don't know the parameters of Regulation 24675 (and who really does?), you do know viral marketng from mass marketing. Let your expertise and experience shine!
If you've experienced a recent transition to a new sector, I'd love to hear your story.
