Brand, James Brand
Saw Casino Royale last night. Obviously, product placement isn’t dead. There were enough Sony logos, Sony cameras and Sony Ericsson phones to make a Sony exec. weep with joy. The weirdest placement, however, was from the Ford brand. Do we really believe that James Bond tools around in a Ford? (Which, by the way, was quickly replaced with snazzier wheels after winning a card game.)
The real test of brand awareness is on the Net. As a marketer, it’s important to find out if your product or service is the subject of positive chatter in blogs and other electronic forums. Good buzz is truly something to cheer about.
And, of course, the Net is a lot cheaper than placement in the latest Bond extravaganza. Sorry, Sony, I have to go answer my Motorola phone…
